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THE BUILDING OF YOUR NEW WEBSITE
STEP BY STEP

1.) CONSULTING AND OBJECTIVE ANALYSIS

  • Interview analyzing your goals and how to achieve it from your companies view point and the website visitors view point.
  • We develop a strategy and present a proposal.

2.) CONTENT DEVELOPMENT

  • Site Content ( text, photos, and graphics etc. ) is collected and transformed to a website compatible form.

3.) SITE DESIGN

  • Your desired company image will be developed and projected.

4.) PRODUCTION

  • Website construction, you just let us worry about that.

5.) UPLOADING SITE

  • All files uploaded to the server.

6.) PREVIEW AND REVISIONS

  • Website is presented to you and eventual corrections and changes are implemented.

7.) MARKETING / SEARCH ENGINES SUBSCRIPTION

  • To make sure people will find your website we will subscribe your site to the major search engines and instruct your marketing staff about further steps to assure your success.

8.) UPDATE AND MONITOR INFORMATION

  • To update pages is important, new information brings people back to your site. Think of making your customers regular guest and not just one time visitors.
  • If you have subscribed to the the full site monthly maintenance plan , you will receive statistics with graphics to monitor access to your site.

 OBJECTIVE ANALYSIS

Analyzing your goals and how to achieve it from your companies view point and the web site visitors view point. Develop a strategy and a checklist.

The most basic questions are :

  • What do you wan to achieve with your web site?
  • Who is the target audience and what do they want ?

Your Goals and Objectives

Do you want to sell products ? Looking for sales leads? Offering services, information or

promoting a new product or image? Getting subscribers for your services? Testing a new market? Etc etc. …answers to these questions will give you the basic framework to start your strategy.

An easy way to clarify these issues, is to write a basic plan with references to ideas to be implemented and text sources to be sought, similar like you would do writing a business plan for a new enterprise.

Target Audience

Identify your target visitor! Prepare a detailed description of the audience you are seeking. What age group, what education level, geographic location, language, economic background etc. It is not the same to design for a computer nerd seeking the latest software, a grandmother looking for a present for her grandchildren, a top manager seeking the latest stock market quotes or information on investments in your area or a tourist trying to find a nice hotel and travel information etc.

Secondly define what you want them to get out of your site! Do you want to sell to them directly, getting a sales lead with information on there needs, let them know a new product is on the market, promoting your new image or service, getting there e-mail for later contacts or giving them information to cut cost in distributing newsletters or instruction manuals etc.

Matching your objectives and your target audience's needs

This next step is also of great importance in order to achieve your goals! We try to combine your companies goals and objectives with the target audience's needs.

 


FENIX PANAMA - Business Consutling 

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